Freelancing For INDIANS
Work On AIDA To Sell Your Skills

So we can take the most successful sales techniques used to market products
worldwide, and apply them to your profile. And the most popular and successful
approach to writing copy that sells is:

AIDA

which stands for:
Attention
Interest
Desire
Action

It’s a simple formula, but still very effective. You aim to capture the prospect’s attention
quickly, then stimulate interest by showing the benefits. You provide enough information
to generate a desire for your service, then encourage them to take action by getting in
touch.


In the case of your personal profile/Resume, you might use the AIDA formula to produce a
structure like this:

• • Write a benefit-driven summary paragraph that captures
  

• This will highlight your key strengths, and shows why you are the perfect choice for relevant projects.
  

• • Generate interest by listing your key skills and competences in point format, so that the prospect can immediately see what you have tooffer.
  

• • Demonstrate the depth of these skills by showing how they have
  during the course of your career, creating a desire to find out more.• Encourage the prospect to take immediate action by providingnecessary contact details at the end of your profile.