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3 Ways to Find
work as a web Freelancer
There are many ways of
finding work when you're self-employed, here I'm going to cover
three that I've had success with in finding work as a freelance
web developer.
Networking
Networking involves getting
together with people from other businesses and talking about
what you do and what they do.The idea is you either meet someone
who needs your service, or they will know others who will want
it and refer your name on to them.
Networking meetings take three
basic forms: casual networking where people chat in small
groups, more formal networking where attendees each make a short
talk about what they do, and meals where you talk to people on
your table. Some groups will have a short lecture from a
successful person, with a mix of networking afterwards.
When going to a networking event
it is important to have two things: a clear idea of your service
or offering, and business cards to aid the memory of whoever
you've talked to. It is helpful to have a memory for names and
faces, or at least a pen so you can take notes about people you
have met, but these are skills you can build up as you practise
making an impression over several events.
There are many different groups
offering networking events, in the UK there is the BNI,
BusinessLink, local Chamers of Commerce, and many others.
Ecademy started in the UK but is now a worldwide organisation
and has meeting in many countries. It is worth checking their
website to see if they have a meeting near you as they can be a
friendly introduction in to the world of networking and you can
ask questions through their website before you go to a real life
meeting.
An important thing to remember is
people who go to networking events often go to more than one. If
you make an impression, they will often be happy to refer people
to you who have a need for your skills. Effectively they become
your sales force, and all they ask you return the favour and
refer people you find who need their skills or services.
Partnerships
Get together with someone with
complimentary skills and share work and bid for larger projects
together. The classic example in the web world is a designer and
developer pairing up - they can each handle different parts of
the same job and together can pitch for jobs that individually
they would not get.
Within a partnership it is
important for the personalities of those involved to mesh and
also that the balance of work is well distributed. If one person
gets most of the work in, the other could take on more
administrative duties, or offer that the person gaining clients
takes a fee within the project money for doing this work. This
helps keep the relationship as a partnership rather than it
becoming that of a manager and worker, which often does not work
out when both parties are coming from an independent freelancing
background.
Networking events are good places
to find someone that you can get on with and have compatible
skills in a relatively relaxed atmosphere while avoiding the
feeling of a formal interview.
Referral
The holy grail of freelancers and
small businesses; getting a referral from a previous client
means you don't have any expenditure on advertising and the
potential client is going to be much happier to talk to you as
they all ready know you've done a good job in the past.
The best way to get referrals is
to have clients who are very happy with your work. Hopefully
when you have a few clients where you have done good work that
they like, and that you have a good relationship with, they will
refer to you any enquiries they get that match your skills.
By using a combination of these
three methods of finding work, I've been kept busy since I
became a freelancer two years ago. I've built up a network of
contacts, created partnerships with interesting people, and even
gained a few referrals. If you're willing to give them a go, I'm
sure you will too.
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